Why Homeowners Are Choosing Quartz and Granite Over Marble for Their Surfaces
- Alexander Smola
- Oct 28
- 3 min read
In today's homes, a significant transformation is happening in material choices for countertops. While marble has long been admired for its classic beauty, homeowners are increasingly opting for more practical choices like quartz and granite. This shift shows a growing desire for materials that enhance both style and everyday usability in kitchens and bathrooms.
Communities in Cambridge, Guelph, Kitchener, and Waterloo have become trendsetters in this movement, favouring surfaces that not only look good but also stand up to the demands of daily life.
The Allure of Marble
Marble has always signified sophistication. Its stunning veining and rich tones can elevate any decor, making it a go-to for many homeowners and designers. However, the very features that make marble beautiful lead to its decline in popularity.
Marble is porous, which increases the risk of stains. Regular sealing is necessary to preserve its beauty, and even with that, it is easily scratched or etched by acidic substances found in everyday products like citrus fruits or vinegar.
As more people become aware of the practical challenges of marble, interest in more resilient materials grows.
The Rise of Quartz
Quartz has emerged as a major contender in the countertop market. Engineered from natural quartz crystals, this material boasts a non-porous surface, making it resistant to stains and bacteria.

Homeowners can find quartz countertops in a vast array of colours and patterns, allowing them to personalize their spaces without sacrificing functionality. Homeowners choose quartz because of its aesthetic versatility and ease of maintenance. Cleaning quartz is straightforward, needing just soap and water to keep it looking new, making it a logical choice for busy families.
Granite: A Durable Alternative
Granite is also rising in popularity as a countertop material. Known for its strength and beauty, granite provides long-lasting surfaces ideal for busy kitchens and bathrooms.
Unlike marble, granite has a lower porosity and is more resistant to scratches and heat. Its natural patterns and colours add uniqueness to every countertop, for homeowners looking for individual style.

Granite surfaces can withstand daily wear, and sealing them enhances their stain resistance, contributing to their longevity and investment value.
The Appeal of Porcelain and Laminate
Apart from quartz and granite, homeowners are also considering porcelain and laminate countertops for their properties.
Porcelain counters are durable, resistant to heat, scratches, and stains, and can replicate the appearance of natural stone.
Laminate surfaces have undergone significant improvements in recent years. Today’s laminates can imitate the look of wood, stone, or metal, offering many choices.

Laminate surfaces are also easy to care for, making them a popular choice for families looking to stay within a budget while upgrading their spaces.
Practicality Meets Aesthetics
The trend away from marble towards quartz, granite, porcelain, and laminate is about more than just practicality; it illustrates evolving design preferences. Today's homeowners want surfaces that combine visual appeal with functionality, catering to their active lifestyles.
Open-concept living has made kitchens the heart of the home. As a result, homeowners seek countertops that are stylish yet durable enough to handle cooking and entertaining demands. The materials discussed here strike the right balance between elegance and robust performance, making them ideal for modern homes.
Future Trends in Home Surfaces
As homeowners in Kitchener, Waterloo, Cambridge, Guelph, and beyond prioritize both style and practicality, quartz, granite, porcelain, and laminate surfaces are set to gain even more traction.
Marble may always have a special place in design, but its upkeep challenges and practical issues are sparking a growing interest in alternatives better suited for today's lifestyles.
At KW Countertop, we recognize these shifting preferences. Our showroom offers a wide selection of high-quality surfaces that fulfill both aesthetic desires and functional needs. Whether you are looking for quartz countertops in Cambridge or granite options in Guelph, we have something for every taste and requirement.
Explore your options and see how you can transform your kitchen or bathroom into a space that reflects your style while meeting your everyday demands.


